eCommerce websites offer exposure to your business and help you reach out to potential customers. You can easily make more revenue with an upward trend in online shopping activity. With the help of an eCommerce website, your customers can select and buy desired products anytime. An eCommerce website will put your company’s products in the hands of consumers no matter what device they use. The basic building blocks for a dependable online sales channel are the following:
- Ability to upload products
- Secure payment transactions
- Order management
- Search Engine Optimization
Most eCommerce solutions easily include all the considerations mentioned above. Instead, what matters most when choosing an online eCommerce platform is more straightforward. The demand for eCommerce platforms has soared in the past few years. We’ve reviewed and compared the best eCommerce platforms and website builders based on features we think are crucial, so you don’t have to.
|eCommerce Features||Customer Support||SEO||Performance|
|Content Management Systems||🟢||🟡||🟢||🟡|
|Software as a Service||✅||✅||✅||✅|
Using a website builder as an eCommerce sales channel is a hasty remedy. Sometimes, it gets the job done, but you may have difficulty scaling the business. Website builders that support eCommerce functionality are plentiful in today’s market but lack many features that can be crucial for a successful online eCommerce venture.
Content Management Systems (CMS)
Over the years, Content Management Systems (CMS) have helped many businesses sell products and services on the web. Some CMS are tailored more towards those wishing to write blogs, but some are specific to eCommerce. WordPress is an excellent example of a blogging platform that supports eCommerce capabilities. WordPress boasts a large developer community, resulting in a large marketplace for plugins. Plugins are snippets of code that add features to WordPress. WooCommerce, in particular, can turn a simple WordPress blog into an online store.
Software as a service (SaaS)
Software as a service is a cloud-based solution that allows users to connect to and use applications over the internet. SaaS applications function with a particular purpose. An ideal example of a SaaS specializing in online sales of products and services is Shopify. Shopify is a SaaS made explicitly for eCommerce and is rich in features that can get a profitable store situated in just a few hours. Shopify is popular due to its low startup costs, accessible interface, and easily customizable templated for online stores. They also foster a large developer community and a great support center.
You define all the necessary components and features of a custom-developed eCommerce application. A customized website application opens doors to creating the next big app or enterprise application.
Choosing the right eCommerce platform is crucial to a business’s functioning and growth. Making the right decision will have you never having to change to a different eCommerce platform, which can be otherwise be frustrating, time-consuming, and expensive. Analyzing aspects of available eCommerce platforms will help you choose the right platform as per the specific needs of your store’s website for the first time and achieve success in the world of eCommerce.