SYCG - Digital Strategy Studio - The smart way to get online

Elevate Your BC Business: Navigating Ecommerce Platforms for Success

In the dynamic business landscape of British Columbia, getting online is just the first step. While the ease of accepting orders and processing payments is facilitated by a plethora of ecommerce website builders, it's essential to recognize that it's the product that ultimately sells. As a business owner, you wear many hats - you're the salesperson, the operator, and essentially everything except the "printer" that generates online orders. If your primary goal is merely testing the market, these platforms can be a great starting point. However, if you're aiming for significant sales or have an established business, a more sophisticated ecommerce solution might be the key.

The Basics: Ecommerce Website Builders

Think of ecommerce website builders as tools that print out receipts. They are efficient in processing credit card payments and accepting orders. However, the responsibility of introducing your website to customers falls on your shoulders. Whether through email marketing, online advertising, door-to-door efforts, or phone calls, you play the pivotal role of the salesperson and operator. This approach is ideal for those in the early stages of market exploration.

Moving Beyond: Shopify Bargains for a Seamless Experience

For businesses in BC seeking a platform that allows products to sell themselves, Shopify is a standout choice. Renowned as the ecommerce platform used by many successful brands, Shopify offers a user-friendly interface and a multitude of powerful tools. Notably, Shopify Bargains is a valuable resource for existing businesses venturing into the online realm.

Why Shopify?

  • SEO Control: Gain more control over your website's Search Engine Optimization (SEO) to ensure your products are easily discoverable.
  • User Interface: Shopify boasts an intuitive UI, providing a seamless experience for both businesses and customers.
  • Powerful Tools: Access a variety of powerful plugins and themes to enhance your ecommerce capabilities.


  • Customization: Making significant customizations or adding unique functionality may require the expertise of a Shopify developer.

Beyond Shopify: The Power of Custom Ecommerce Applications

As your online sales grow, it becomes evident that the financial benefits of hiring a development team to build a custom ecommerce application surpass the subscription costs of platforms like Shopify. A custom solution brings several advantages:

  • Better Loading Speeds: Enhance user experience with faster loading speeds for your website.
  • SEO Capabilities: Unlock more SEO capabilities to improve your website's search engine rankings.
  • Customized Features: Tailor your ecommerce platform to meet specific business needs.
  • Integration Possibilities: Integrate features that may not be readily available through mainstream platforms.

In the competitive landscape of BC businesses, your choice of ecommerce platform plays a pivotal role in your online success. While website builders serve as a foundational tool, platforms like Shopify offer a balance of user-friendliness and sophistication. As your business grows, consider the potential benefits of a custom ecommerce application to elevate your online presence, offering unparalleled speed, SEO capabilities, and customization options tailored to your unique needs. It's not just about getting online; it's about making your products stand out and ensuring they practically sell themselves.