Who this is for
Companies that need a mark that survives a favicon, a box, and a generated product scene.
Logos
Marks that still work at 16 pixels
Wordmarks and icons for retina screens, app icons, and the tiny corner of a product photo.
Logo design with a system: clear space, dark/light, and a version that survives a favicon.
01 — Territory
Name, voice, and the competitive field.
We sketch in language first so the mark is not a fashionable shape looking for a company.
02 — Form
A mark you can embroider and encode.
Vector, raster at 2x and 3x, and a simplified lockup for wallets, tabs, and packaging.
03 — System
Rules so the next vendor does not invent a new logo.
Colour, type, and misuse examples. Enough to brief a printer or an AI image model.
How a project runs
Language first, then form, then a system: dark/light, clear space, and an export kit.
What you leave with
- Primary and secondary marks
- Favicon and app icon
- Usage guidelines
- Export kit
Questions people ask
- Do we own the mark?
- Yes, after payment. You receive primary and secondary marks, icons, and usage rules.